When we think of personal branding, books like The Alchemist by Paulo Coelho may not immediately come to mind. However, this modern classic offers profound lessons that can guide anyone on the path to self-discovery, success, and ultimately, building a powerful personal brand. Through its allegorical tale, The Alchemist reminds readers that personal branding is not just about external image but about the internal journey of self-realization. At The Alchemist’s heart is the “Personal Legend,” a deeply personal goal or calling. For Santiago, the protagonist, this is symbolized by his quest for treasure. In personal branding, identifying your “Personal Legend”…
Author: Gaurav Gulati
Gaurav Gulati
Gaurav Gulati brings to the table a solid track record for building head-turning brands that engage. He enjoys challenging readers to think differently about personal branding and brand engagement... with that goal in mind, he has written several books including The Proficient Manager, The Power of Brand Engagement and I'm a Brand.
“The Pursuit of Happyness” isn’t your typical feel-good movie. It’s a raw and emotional journey based on the true story of Chris Gardner (Will Smith), a struggling single father chasing a dream in 1980s San Francisco. But despite the hardships it portrays, this film is ultimately a powerful and uplifting experience that will stay with you long after the credits roll. Smith delivers a career-defining performance as Gardner. He portrays the desperation and determination of a man fighting for his son’s future with remarkable nuance. Jaden Smith, then just a teenager, holds his own alongside his father, capturing Christopher’s innocence…
On a warm and sunny July 29, 2023, the air was filled with a sense of excitement and joy as my wife celebrated her birthday. Among the many well-wishes and gifts that poured in, a particularly exquisite and thoughtful present arrived from her brother and sister-in-law in Bangalore. It was a lavish bunch of Orchids, delicate and alluring, each petal seeming to carry a whisper of elegance. As my wife unwrapped the bouquet, her eyes widened in awe at the sight of these magnificent blooms. “They’re beautiful,” she breathed, her voice tinged with both surprise and gratitude. The Orchids stood…
Books have been a powerful tool for shaping and changing the world throughout history. From ancient manuscripts to modern-day bestsellers, books have been instrumental in spreading knowledge, ideas, and beliefs. They have played a crucial role in shaping cultures, influencing social movements, and even helping to bring about political change. Throughout history, books have played a significant role in the dissemination of knowledge. In ancient times, books were often handwritten manuscripts, and only a select few had access to them. The invention of the printing press in the 15th century revolutionized the world of books and made them more widely…
Videos are enticing, and most people prefer to watch a video over an article. The best thing is – videos can be streamed on myriads of the platform, like Facebook Live, Twitter Live (via Periscope), Instagram Live, YouTube Live, so on and so forth. If you are planning to try out live streaming, then this post is for you. Here we are sharing with you the tips to go live: 1. Schedule in advance what your live stream is going to be about, and when is the best time for your target audience. For that, you will need to look…
Are you a writer who is keen to brand himself/herself? Here are the tips to have a bulletproof writer brand. Know that personal branding is critical, and it is about identifying what makes you different. In a layman’s language, it is building your reputation. Let’s see how you can build your personal brand as an author. 1. To build a strong author brand, you need to ask yourself: How is your writing unique from others?Why do people read your books?How do you stand out from the other writers/authors in your genre?How is your writing different?What is the message that you…
Massive data is posted to a social media platform every day. And Hashtags make it easier for the networks to sort the data and classify it accordingly. For instance, if you want to search for a topic on Twitter or Instagram, hashtags will make your search easier. Authors/writers using hashtags increase their search visibility. As an author, if you correctly want to position your personal brand and drive brand engagement than it is very important to use correct hashtags. Using the right Hashtags enables them to connect with new audience and grow their following. Hashtags can be used to classify…
It’s no secret that we live in a digital era. And social media platforms have become one of the most indispensable parts of people’s lives, especially authors, freelancers, and writers. When we talk about social media platforms, Twitter tops the list. Twitter has always been the first choice of authors for years now. Also As an author, if you correctly want to position your personal brand and drive brand engagement than Twitter is undoubtedly one of the best platform. Today, Twitter has 330 million monthly active users, and the number keeps growing by 4% annually. Undoubtedly, Twitter is an incredible social media platform to…