Learn How to Meet the Accelerating Demand for Digital Transformation in the Workplace

The pandemic sent the need for businesses to adopt digital strategies into overdrive, and the trend is showing no signs of slowing down. What was once just desirable is now an essential part of any competitive business, and the phrase “Digital Transformation” has become a corporate mantra in boardrooms around the world.

While most executives have moved beyond the initial excitement about what digital technologies can do to improve their organizations, too many are still struggling with how to respond.

Now a team of world-leading digital transformation experts have written a practical new guide to show businesses how to successfully navigate the winding road of digital transformation and implement initiatives that contribute to their bottom lines. Hacking Digital draws upon years of experience and insights from more than 1,500 digital leaders to uncover the 30 most common challenges, and provides a compendium of insights and best practices to help business leaders meet these challenges head on.

Hacking Digital acts as a Swiss army knife for all things digital transformation, allowing readers to dive in and out when faced with specific implementation challenges, including:

– Initiating digital transformation

– Setting up organizational dynamics

– Working with the outside world

– Creating value in new ways

– Leading people and organizations

– Anchoring and sustaining performance

Packed with practical advice and tips to boost business performance, Hacking Digital is a go-to guide for business leaders looking to innovate and transform their organization. The frameworks and roadmaps are valuable resources for any professionals looking to understand the how of digital transformations, from board-level sponsors of programs to students and professionals looking to build their know-how for an increasingly digital workplace.


Michael Wade
 is Professor of Innovation and Strategy at the International Institute for Management Development (IMD) and directs the institution’s Global Center for Digital Business Transformation, a research group focused on digital disruption and transformation. His academic research has appeared in Harvard Business Review, MIT Sloan Management Review, Strategic Management Journal, and MIS Quarterly. He has written 10 books and dozens of articles on digital transformation and business technology topics.

Didier Bonnet is Professor of Strategy and Digital Transformation at IMD. Didier’s research has been published by Harvard Business Review, MIT Sloan Management Review, R&D Management and Business Strategy Review. He is a published author and a regular commentator for the Financial Times, Forbes, and other top publications on digital transformation.

Tomoko Yokoi is a researcher and writer at IMD’s Global Center for Digital Business Transformation. She is a Forbes contributor on topics related to digital transformation and innovation, and her articles have been published in numerous practitioner outlets such as MIT Sloan Management Review, Harvard Business Review and Quartz.

Nikolaus Obwegeser is Professor and Director of the Institute for Digital Technology Management at the Bern University of Applied Sciences. His areas of expertise include digital business transformation and innovation. A scholar and author, Nikolaus has published in academic and practitioner outlets, including MIT Sloan Management Review, Technovation and the Journal of Product Innovation.

For more information, please visit www.hackingdigital.org.