The Experimentation Field Book by Jeanne Liedtka, Elizabeth Chen, Natalie Foley, and David Kester

In the fast-paced world of business and technology, innovation isn’t just a buzzword – it’s a necessity. Recognizing this imperative, a team of leading practitioners has come together to provide actionable guidance on how to embrace innovation through experimentation.

The recently released book, The Experimentation Field Book, co-authored by University of Virginia Darden School of Business Professor Jeanne Liedtka and her esteemed colleagues, fills a critical gap in the literature by offering a hands-on manual for crafting and conducting experiments in real-life settings.

Drawing on their extensive experience in design thinking and innovation, Liedtka and her coauthors guide readers through the process of identifying testable ideas, selecting an evidence base, prototyping and testing, and building users’ skill sets. What sets this book apart is its interactive, exercise-oriented format, making it accessible to readers from any background or discipline.

Featuring case studies from companies like Nike, Whiteriver Hospital, and South Western Railways, the book illustrates how experimentation can be applied in diverse contexts to address contemporary challenges. Moreover, it includes customizable templates that readers can use to implement the concepts in their own projects.

Whether you’re a student embarking on a project or a seasoned business professional seeking innovative solutions, *The Experimentation Field Book* equips you with the tools and frameworks needed to navigate today’s complex business landscape.

For those eager to delve deeper into the world of innovation and experimentation, the book offers a valuable resource for unlocking creative potential and driving meaningful change.

About the University of Virginia Darden School of Business:

The University of Virginia Darden School of Business is renowned for preparing responsible global leaders through transformative learning experiences. With a legacy of teaching excellence and a commitment to thought leadership, Darden continues to shape modern business leadership worldwide. Established in 1955, Darden is part of the University of Virginia, a top public university founded by Thomas Jefferson in 1819.