Earlier this year, buzzing alt-pop artist Isabel LaRosa dropped yet another hit single, “favorite,” which features her signature dark twist on a reggaeton beat with a mix of English and Spanish lyrics.
Before the official release of “favorite,” the song clip had over 80K creations and over 400 million views from user-generated content across social media platforms. Months after its release, “favorite” continues to gain over one million daily global streams, with a total of 135 million streams across platforms. Just this week, after LaRosa performed at both Z100’s Jumpstart to Summer Show and Kiss 108’s Concert at the Xfinity Center featuring Doja Cat, “favorite” impacted radio as the #4 most added with markets #1 (Z100) and #2 (KIIS).
Now, LaRosa has released the official music video for “favorite.”
Written and directed by LaRosa, the video stars Ethan Cutkosky, an actor and musician best known for playing Carl Gallagher on the award-winning hit show, Shameless. The video follows Isabel and Ethan, who meet at a party where Ethan defends Isabel from a stalker. Their relationship faces challenges, especially due to Ethan’s ties with a bad crowd. Ultimately, the story shows that sometimes love means letting go, despite the struggles.
LaRosa’s success can be attributed – at least in part – to her refreshing vulnerability, which is celebrated by young music fans, particularly on social media. LaRosa already has over one billion streams across audio platforms and boasts almost 300 million video streams and five billion short-form video streams.
LaRosa has a unique ability to turn coming-of-age stories about infatuation and heartbreak into addictive hits for the new generation. Her videos are often inspired by sci-fi, thriller, and horror movies and television shows, and provide the backdrop for her sonic universe. With viral tracks like “i’m yours” and “eyes don’t lie,” LaRosa has received well-deserved and critical acclaim.